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As 2017 comes to a close, it is time for reflection and renewal. What worked for you and your business this year? What didn’t? How is your work-life balance? Now is a great time to set both personal and business resolutions that will make 2018 your most successful year yet.

Whether your resolutions are to strengthen your bookkeeping or develop a brand new marketing strategy, the most important way to ensure your success is to set a plan in place that helps you identify risks, opportunities, and keep progress on track. As the French writer and aviator Antoine de Saint-Exupéry said, “A goal without a plan is just a wish.” 

Here are 3 important areas to remember when setting your 2018 resolutions:

 

Stronger Financials

Make it a priority to clean up your cash flow and bookkeeping practices. Managing these areas more effectively could make all the difference for your small business success. Everyone knows business can be unpredictable, which means that every business runs the risk of owing more money than they are able to pay. If your financial practices just aren’t working, this is the year to make a change. Know when it’s time to call for backup.

 

Smarter Marketing

With the world of social media growing more prevalent each year, it might be time to take your online presence to the next level. When was the last time you had your website updated? Or your Facebook business profile? If the answer is ‘over a year ago,’ you may want to consider adding it to your 2018 marketing strategy or outsourcing it to social media experts. The online world is an important resource for your business, and as such; it shouldn’t be overlooked or underestimated.

 

Better You

As you consider ways to spark your business success, don’t forget to include personal resolutions. A great way to start is by scheduling “me time” on your calendar, taking time to rest and rejuvenate helps keep your work-life balance healthy.

 

Keep in mind; it’s important to set realistic goals. It can be easy to get carried away with high expectations, so make sure you’re setting yourself up for success by establishing resolutions that can be accomplished one small step at a time.

Here’s to a successful new year! Good luck!